American Express - Gold 2018 Rewardsville

Dir. Christian Bevilacqua

Ogilvy / American Express

Idea

The Gold card is the most popular card among Amex’s Cardmembers. We needed to demonstrate how easy it is to earn points in the places where people already are. So, we devised a place that came to be known as ‘Rewardsville’. This is a place where the rewards people want, from fashion to flights somewhere are literally everywhere. This concept transcended down seamlessly into the other platforms including OOH, digital and social.