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Fly Killer

Photographer - Piet Johnson

Leo Burnett / Vapona

Idea

If there’s a bigger pack shot on a print ad, we’d like to see it. With the media space bought on the reverse of free London mags we printed the Vapona can artwork. When readers rolled up the publication to discover a better way to kill flies, the complete can of fly spray was revealed. Can we have the logo bigger never came into question. Clever swats.