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Bubbles / Ingredients / Cloudy

Illustrator - Airside

Bartle Bogle Hegarty / Hoegaarden

Idea

Way before the craft brewing march, in a sea of lagers and beers with widgets in, there was a beer called Hoegaarden. This funny sounding cloudy and flavoursome Dutch beverage was made differently and with great care. We wanted to talk about this unique brewing process in a fun and down to earth way, just as the Dutch would.