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Hill Launch / Push Start / Misfuel / Alarm

Illustrators - Airside / Da Vinci / Dave Robinson / Rodin

Ogilvy Advertising / Ford

Idea

It’s not often a car brief comes along and the client is happy for the agency to produce work without the actual car in it. Albeit helped by the fact we were promoting the Ford Mondeo’s features. This gave us the opportunity to ditch the usual glossy car photography and turn to something a little different style-wise.