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Ice Lollies

Ogilvy Advertising / WWF

Idea

Global warming needs no introduction. It’s probably the most talked about topic on the planet. We wanted to bring beach goers attention to it but without the hammer over the head approach. Ice lolly’s we’re handed out on one of the UK’s most popular beaches. Various climate change jokes were revealed on the wooden sticks when the fruity ice caps melted.

Do we need to create a WWF ice cream van/seller in situ on a crowded beach to give the impression it ran? It would give it greater context)